To list your campground online, start with the free places you control: a verified Google Business Profile, your own website, and your state tourism listing. Then add directories and marketplaces one at a time, and keep your name, address, phone, rates and photos identical everywhere.
Most independent park owners do not need ten listings. They need four or five that are correct, current and pointing guests to one place to book. This guide walks through where to list, what each place costs as far as the official pages say, what to put in a listing, and how to decide between your own booking page and a marketplace.
Where to list your campground, at a glance
| Place | What it is | Cost, per its own page | Checked |
|---|---|---|---|
| Google Business Profile | Your listing on Google Search and Maps | The help pages mention no fee | 2026-10-26 |
| Your own website | The one page you fully control | Your hosting and domain costs | n/a |
| State tourism listing (Minnesota example) | Free listing in the state's tourism database | Free for qualified businesses | 2026-10-26 |
| CampStack directory | Free claim-your-listing directory of private campgrounds | Free to claim | n/a |
| Campendium | RV and campground directory | Free listing form for owners | 2026-10-26 |
| The Dyrt | Campground directory with a claim button | Claim process on its help page | 2026-10-26 |
| Hipcamp | Marketplace | Free to list, commission on bookings | 2026-10-26 |
| Good Sam Park | Affiliated park program | Cost not stated on the page we read | 2026-10-26 |
The rest of this article explains each row.
Step 1: Claim your Google Business Profile
This is the listing most guests see first. Google's help page says that when you verify your business on Google, you gain ownership of your Business Profile and can keep your information accurate (checked 2026-10-26). You need a Google Account and you have to finish verification before you can manage the profile. The page we read lists no fee.
Two rules matter for campgrounds:
- Use your real name. Google's guidelines say the name should reflect your real-world name as used on your storefront, website and stationery, and should not carry taglines, phone numbers or location details (checked 2026-10-26). So "Pine Lake Campground" is right. "Pine Lake Campground Best RV Sites Cheap Cabins" is the kind of name that gets edited or suspended.
- Add a booking link. Google's help page says you can add your own link to your Business Profile. A plain link to your booking page needs no special software. The same page warns that when you book through Google, a provider might charge you, so read the terms before choosing a provider from the list (checked 2026-10-25).
Step 2: Make your own website the home base
Every other listing should lead back to a page you own. That page needs to answer the questions a guest asks before paying: what sites do you have, what do they cost, what is allowed, and how do I book.
If you want guests to reserve and pay on that page, you need booking software with an embeddable widget. CampStack has one. It costs $49 a month or $490 a year, with no booking fees and no setup fee. See CampStack pricing for owners for details. Other software exists, and the fees vary a lot. Our booking fee calculator lets you compare per-booking fees against a flat fee using your own numbers.
If you are not ready for online booking, a page with your rates, photos, phone number and hours is still better than a social media page alone.
Step 3: Use your state tourism listing
State tourism offices often keep a database that feeds the official visitor website. Minnesota is a good example. Explore Minnesota says that qualified attractions, accommodations, dining establishments, events and tourism promotion organizations are encouraged to submit free business and event listings, and that you must meet its qualifications and classifications guidelines before you submit (checked 2026-10-26). The page says the site gets nearly 6 million sessions a year.
Other states run their own programs, and the rules differ. Search "[your state] tourism industry submit listing" and look for a .gov address. Also look for your state campground or RV park association. Many keep a member directory. We could not confirm a current website for the Minnesota campground association, so check with your state group directly.
You can also browse how parks in your state appear in the CampStack Minnesota campground directory.
Step 4: Claim your free CampStack directory listing
CampStack keeps a free directory of private campgrounds, organized by state. Owners claim their listing from the directory. Start at the owners page. Claiming is free.
Step 5: Add campground directories and marketplaces, one at a time
These sites each work differently. We checked what each says about itself.
Campendium
Campendium's help center has an article titled "I Own a Campground: How Can I Work with Campendium?" Search results for that help center describe a form where owners can submit their campground to be listed for free, and say the same form is used to send updates. They also say a place must support RV camping or overnighting and have a nightly rate with no minimum stay if there is a cost. The help page itself blocked our fetch tool, so read it directly before you submit (seen 2026-10-26).
The Dyrt
The Dyrt has a help article on how to add, claim and boost a campground listing. The article's title shows three separate steps: add, claim, and boost. Boosting is the promotional step, so look at what it costs before you click. That page also blocked our fetch tool, so we cannot quote its terms (seen 2026-10-26).
Hipcamp
Hipcamp's help article on the cost of listing is titled "Listing is completely free", and its address refers to a commission fee. In plain terms, a marketplace like this is free to join and takes a cut of bookings it brings in. We could not open the page, so we are not quoting a rate. Read it before you sign up (seen 2026-10-26).
Booking software marketplaces
Several reservation vendors run their own guest-facing marketplaces. As of 2026-10-25:
- RoverPass says on its marketplace page: "Get listed at no upfront cost. Pay only when bookings come through." The commission amount is not published on the page we checked.
- CampLife says there is no commission for reservations booked on its marketplace, and charges $3.00 per reservation on its pricing page.
- Campspot lists "Campspot Marketplace inclusion & advertising support" on its pricing page. The page says online reservations carry a guest-paid booking fee, and the amount is not published on the pages we checked.
These marketplaces come with the vendor's software. Joining one usually means using that vendor, so treat it as a software decision, not just a listing decision.
Good Sam and KOA
These are membership or franchise programs, not free listings.
Good Sam's page says to complete a form and a park specialist will contact you. It says a Good Sam Park is included on GoodSam.com and in regional brochures, and that parks can sell Good Sam memberships and keep 100% of that revenue. The page does not state a cost (checked 2026-10-26). Ask what the fee is before you decide.
KOA is a franchise system. We did not find an official KOA page we could open that explains joining, so we are not describing its terms. If that route interests you, contact KOA's franchise team.
What to put in a listing
The same facts should appear on every listing. Build one master sheet and copy from it.
Name, address and phone
Use the same business name, street address and phone number on Google, your website, directories and social pages. Small differences, like "Rd" in one place and "Road" in another, are easy to fix and cause confusion for both guests and search engines. Put the number you actually answer.
Photos
Show what a guest is paying for. Good photo sets for a campground usually include:
- The entrance and office, so people know where to check in.
- Each site type, shot from where the guest would park.
- The bath house, laundry and any pool or playground.
- A photo of a site with the hookups visible.
Retake photos when something changes. A guest who arrives to a different park than the pictures shows will say so in a review.
Site types and hookups
List each site type in plain words: pull-through, back-in, tent, cabin. For RV sites, state amperage (30 or 50), water, sewer, and the maximum rig length. Rig length is the detail that stops problems at the gate.
Rates
Post nightly, weekly and monthly rates if you offer them, and say what is extra: pets, extra vehicles, extra adults, firewood. If your rates change by season, say so, and give the dates. Our seasonal rate template can help you lay that out.
Amenities and policies
Be specific about check-in and check-out times, quiet hours, pet rules, deposit and cancellation terms, and whether you take walk-ins. Policies vary from park to park, so write yours down once and use the same wording everywhere.
A short checklist
| Item | Put it in every listing |
|---|---|
| Business name exactly as on your sign | Yes |
| Street address and phone | Yes |
| Website and booking link | Yes |
| Photos of each site type | Yes |
| Rates and what is extra | Yes |
| Hookups and rig length limit | Yes |
| Check-in, check-out, quiet hours | Yes |
| Pet and cancellation policy | Yes |
Direct booking or marketplace?
A marketplace can put your park in front of people who have never heard of you. A direct booking page keeps the guest relationship and the money flow with you. Most parks do both, and the question is which one gets the repeat guest.
Here is a simple way to think about it:
- New guests often arrive through a directory or marketplace. Their listing should point to your site wherever the directory allows a link.
- Returning guests should book direct. Put your booking link on your Google profile and on your website, and tell people at checkout to book direct next time.
- Fees differ. A marketplace commission is a percentage of the booking. Reservation software may charge a per-booking fee instead. A flat monthly fee does not change with volume. The booking fee calculator shows the difference with your numbers.
Card processing is a separate cost. Stripe's public price is 2.9% + 30 cents per successful domestic card transaction (checked 2026-10-25). Other processors have their own rates. CampStack passes Stripe's standard rate through at cost and adds no percentage.
If you are already using software and the fees bother you, our switching guide explains how moving over works. CampStack's CSV import covers sites, guests and future reservations.
A simple order of work
This is an illustration, not a promise of results. Assume you have one afternoon a week.
- Week 1: Verify your Google Business Profile and fix the name, address, phone and hours.
- Week 2: Update your website with rates, photos and a booking link or widget.
- Week 3: Submit your state tourism listing and claim your CampStack directory listing.
- Week 4: Submit to one directory, such as Campendium, and check that the details match.
- Each season: Re-read every listing, update rates and photos, and remove old ones.
Frequently asked questions
How do I list my campground online for free?
Start with a Google Business Profile, which the help pages show no fee for, and submit your state tourism listing if your state offers one. You can also claim your free CampStack directory listing through the owners page and submit a free form on Campendium. Each has its own rules, so read them before you submit.
Do I need my own website to list my campground?
You can be listed without one, but you should have one. Directories change their terms, and your own page is the one place you control. Even a single page with rates, photos and a phone number helps.
Is a Google Business Profile free for a campground?
The Google help pages we read describe verifying your business and managing your profile and mention no fee. Google does warn that a booking provider you pick might charge you. A plain link to your own booking page is not a provider.
Is Hipcamp free for campground owners?
Hipcamp's help article is titled "Listing is completely free," and the article address mentions a commission fee. That means listing costs nothing up front and the platform takes a share of bookings. Read the current terms on Hipcamp's help center for the rate.
Should I list on KOA or Good Sam?
These are membership or franchise programs, not free listings. Good Sam's page says to submit a form and a park specialist will contact you, and it does not state a cost. Ask each program for its fees and terms in writing before you decide.
What should I put in my campground listing?
Use the same name, address and phone everywhere. Add photos of each site type, hookups and maximum rig length, rates and what is extra, and your check-in, quiet hours, pet and cancellation policies.
Should I take bookings on my own site or through a marketplace?
Many parks use both. Marketplaces can bring new guests, and your own page is the best place for repeat guests because you control the fees and the guest list. Compare the costs with the booking fee calculator.
Ready to claim your listing?
Claim your free listing at the owners page. If you want online booking too, CampStack's launch offer is free until your park's first 25 online bookings, then the rate is locked for life, and there is a 14-day trial. Flat fee. No booking fees. Ever.
Sources
- Google Business Profile Help, verify your business: https://support.google.com/business/answer/6300665 (checked 2026-10-26)
- Google Business Profile Help, business name guidelines: https://support.google.com/business/answer/3038177 (checked 2026-10-26)
- Google Business Profile Help, add booking link: https://support.google.com/business/answer/7475773 (checked 2026-10-25)
- Explore Minnesota, free listings: https://www.exploreminnesota.com/industry/opportunities/business-event-listings (checked 2026-10-26)
- Good Sam, becoming a Good Sam Park: https://go.campingworld.com/parks/ (checked 2026-10-26)
- Campendium help center, owners: https://support.campendium.com/hc/en-us/articles/12910930565396 (seen in search results 2026-10-26; page blocked fetch)
- The Dyrt help center: https://support.thedyrt.com/hc/en-us/articles/360022782971-How-do-I-add-claim-and-boost-my-campground-listing-on-The-Dyrt (title seen 2026-10-26; page blocked fetch)
- Hipcamp help center: https://support.hipcamp.com/hc/en-us/articles/360024823412-How-much-does-it-cost-to-list (title seen 2026-10-26; page blocked fetch)
- RoverPass marketplace: https://software.roverpass.com/marketplace (checked 2026-10-25)
- CampLife pricing: https://software.camplife.com/pricing (checked 2026-10-25)
- Campspot pricing: https://software.campspot.com/pricing/ (checked 2026-10-25)
- Stripe pricing: https://stripe.com/pricing (checked 2026-10-25)
Sources
Facts about other companies come from their own public pages. Prices change, so open the source before you decide.
- Google Business Profile Help, verify your business, checked October 26, 2026.
- Google Business Profile Help, business name guidelines, checked October 26, 2026.
- Google Business Profile Help, add booking link, checked October 25, 2026.
- Explore Minnesota, free listings, checked October 26, 2026.
- Good Sam, becoming a Good Sam Park, checked October 26, 2026.
- Campendium help center, owners, checked October 26, 2026.
- The Dyrt help center, checked October 26, 2026.
- Hipcamp help center, checked October 26, 2026.
- RoverPass marketplace, checked October 25, 2026.
- CampLife pricing, checked October 25, 2026.
- Campspot pricing, checked October 25, 2026.
- Stripe pricing, checked October 25, 2026.

